DEFINE WHY YOU DO WHAT YOU DO.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

The mastermind Simon Sinek is famous for this specific quote “People don’t buy what you do. They buy why you do it”.

He is basically saying that you need start with WHY you do it? And then you go and find people who believe in what you believe.

WHY - To inspire + Lead. Start with WHY you do it.

HOW - Before. How you do it.

WHAT. And what you do.

I personally find the WHY part the one that takes the most thoughts. You need to reflect and maybe embark on a journey that digs a little deeper than expected. Discover your values? Maybe something from your childhood was really special and it still sticks with you? Maybe your Why is rooted in something that you are really good at or really passionate about.